The Big Story
AI and Smart Tech: AdExchanger Does CES 2025
Jan 10, 2025
In this episode, Dave Meeker, Monk's EVP and Head of AI Innovation, shares insights on the cutting-edge intersection of AI and advertising, recorded live from CES. He discusses the transformative power of AI in marketing, emphasizing responsible integration and hyper-personalization. The conversation dives into AI's role in user experience research and the balance between efficiency and human creativity. Meeker also explores how smart home devices are reshaping advertising and highlights the importance of transparency and privacy in AI technologies.
31:37
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Quick takeaways
- The CES event indicates a pivotal shift in the ad industry, emphasizing the need for brands to effectively leverage commerce data for coordinated strategies.
- AI integration in marketing is crucial for enriching customer engagement, highlighting the importance of responsible usage while ensuring unified brand messaging.
Deep dives
Ad Industry Clarity and Commerce Media Advances
The CES event indicated a significant shift in the ad industry as clarity emerged regarding commerce media, following a resolution of uncertainties. The aborted merger between Albertsons and Kroger heralded a new era, allowing advancements in commerce media, particularly with Walmart's acquisition of Vizio, optimizing both commerce and CTV strategies. Brands are discovering ways to effectively utilize commerce data for activities like measuring results, which paves the way for more coordinated ad strategies this year. As companies begin to understand how to leverage this data, the path is cleared for better decision-making within the ecosystem.
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