
AI and Smart Tech: AdExchanger Does CES 2025
The Big Story
Smart Tech Meets Advertising
This chapter examines the convergence of consumer electronics and advertising through smart home devices like refrigerators and laundry machines that facilitate product reordering. It discusses the balance between innovation and practicality, privacy concerns, and the potential of AI-driven technology in enhancing user experiences, especially in elderly care. Additionally, the chapter highlights innovative developments from smaller creators showcased at CES, emphasizing the future of personalized and connected technology.
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