The Worst Place To Show An Ad

Krzysztof Franaszek, founder of Adalytics and a pioneer in digital marketing data analysis, dives deep into brand safety risks in advertising. He reveals shocking instances of ads appearing next to illegal content, stressing the complex failures behind these placements. The conversation covers the challenges of monitoring child sexual abuse materials and touches on the evolving role of AI in improving ad safety. Krzysztof also discusses the vital roles of DSPs and SSPs in safeguarding ads, urging advertisers to rethink their strategies in today's digital landscape.