The Uncovering of Brand Safety Failures

Recent investigations revealed alarming lapses in the ad tech industry regarding brand safety, particularly concerning ads being served alongside child sexual abuse material (CSAM). A significant finding emerged from Adalytics, which discovered that ads from major brands were displayed next to explicit content on user-generated image hosting sites. This included images of missing children and clear indications of illegal content, raising serious questions about the effectiveness of brand safety measures. The incident not only highlights the potential dangers of negligence in ad placements but also calls into question the reliability of systems designed to protect both consumers and brands from harmful associations.