Krzysztof Franaszek

Krzysztof Franaszek, founder of Adalytics and a pioneer in uncovering ad-supported child sexual abuse material, discusses his groundbreaking yet controversial methods in digital advertising. He reveals alarming findings about unsafe ad placements that can endanger vulnerable communities. The conversation touches on the urgent need for transparency and accountability in the ad tech industry. Franaszek candidly shares his experience navigating government investigations and the complexities of ensuring brand safety in an increasingly perilous online landscape.

Krzysztof Franaszek, founder of Adalytics and a pioneer in digital marketing data analysis, dives deep into brand safety risks in advertising. He reveals shocking instances of ads appearing next to illegal content, stressing the complex failures behind these placements. The conversation covers the challenges of monitoring child sexual abuse materials and touches on the evolving role of AI in improving ad safety. Krzysztof also discusses the vital roles of DSPs and SSPs in safeguarding ads, urging advertisers to rethink their strategies in today's digital landscape.