The Big Story

After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

Andrew Casale, CEO of Index Exchange, recently took the stand in the groundbreaking antitrust trial against Google, accompanied by Allison Schiff, a courtroom reporter for AdExchanger. They dissect the trial's implications for the ad tech landscape and highlight Google's 'LastLook' practices that may distort competition. Expect insights on the courtroom dynamics, the complexities of programmatic advertising, and the challenges faced by journalists covering the case. Casale reveals his experiences as a witness, diving into the intricate relationships and market definitions that define the digital advertising world.

 Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.

Eric Franchi, a leading ad tech investor at Aperiam Ventures known for backing startups like Adelaide, shares insights on the recent $1.4 million funding for attention metrics technology. He and Harriet Dernford-Smith, COO of Adverity, discuss Meta's new ventures in third-party attribution and the evolution of advertising metrics amidst AI advancements. They analyze the growing importance of data governance and the challenges surrounding conversion tracking in a rapidly changing digital landscape, highlighting the necessity of rebuilding trust in advertising practices.

Discover how Publicis is transforming into a tech-driven agency and the implications for brand safety amid recent industry changes. Delve into the impact of a significant lawsuit on marketers and the shift towards AI and automation in advertising. Explore the complexities of ad tech, client transparency, and the need for robust data management. Understand the ongoing challenges of content moderation and legal issues in social media that reshape advertisers' trust and revenue dynamics. It's a deep dive into the evolving landscape of marketing and technology.

 Google is a monopolist. We bring on a guest that’s both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.

Explore the evolving landscape of cookie consent as Google revises its policies in Chrome. Experts delve into the implications for marketers and the ethical dilemmas of data privacy. The role of AI and ID bridging is hotly debated, revealing conflicting views between publishers and buyers. Uncover the controversies surrounding new tracking methods and regulatory compliance while navigating complex consent models. Amid lighthearted moments, the discussion sheds light on the pressing need for transparency in digital advertising.

Google's reversal on third-party cookies, impact on digital marketing. ID bridging in programmatic advertising, industry secrecy. Privacy risks of third-party cookies, societal implications. Apple and Google's privacy scrutiny, political influence. Google's ambiguous consent strategy for targeted ads.

We set the scene for Google’s upcoming antitrust trial in September, including details from the recently released witness list, a who’s who of the ad tech world.