In The Room Where (The Ad Auction) Happens

Alison Schiff, managing editor and expert in ad tech and data privacy, dives into the upheaval triggered by the IAB Tech Lab's proposal to move ad auctions to the server. She discusses the balance between consumer privacy and industry norms, humorously reflecting on journalistic mishaps. The conversation highlights the shifting dynamics in digital advertising, the critical role of trust, and the perception of data privacy as either a badge of honor or a baseline expectation. Schiff also addresses the complexities surrounding programmatic advertising and the industry's transparency challenges.