Alison Schiff

Alison Schiff, Managing Editor at AdExchanger, dives into the intricacies of the impending Google antitrust trial. She discusses the critical witness line-up and highlights the Department of Justice's proposed remedies to dismantle Google's advertising monopoly. Schiff unpacks strategies for promoting fairness and transparency in ad tech, as well as the complexities of enforcing changes. The conversation also takes a creative turn, comparing tech project codenames to superhero stories, adding a splash of intrigue to the legal discourse.

Alison Schiff, managing editor and expert in ad tech and data privacy, dives into the upheaval triggered by the IAB Tech Lab's proposal to move ad auctions to the server. She discusses the balance between consumer privacy and industry norms, humorously reflecting on journalistic mishaps. The conversation highlights the shifting dynamics in digital advertising, the critical role of trust, and the perception of data privacy as either a badge of honor or a baseline expectation. Schiff also addresses the complexities surrounding programmatic advertising and the industry's transparency challenges.