The Culture Clash Underneath Creative Ad Tech - E316

In this discussion, Nikhil Lai, a Senior Analyst at Forrester, shares insights from his latest report on creative ad tech, revealing the growing divide between creative directors and performance marketers. He emphasizes the role of generative AI in revolutionizing ad production and the need for collaboration in the industry. Meanwhile, Antonio Miller from Activision Blizzard Media dives into how gaming enhances consumer engagement through immersive attention metrics, uncovering the unique marketing opportunities present in the gaming landscape.