Join Jordan Lieberman, CEO of Powers Interactive, a pioneer in political ad tech, and Antonio Miller, Research Manager at Activision Blizzard Media, as they dissect the impact of ad dollars in the 2024 election. They explore how gaming immersion changes consumer behavior and the challenges of aligning campaigns with digital platforms. The conversation delves into the shift towards addressable media in political advertising, the evolution of voter dynamics, and the crucial role of authenticity in today’s election landscape.

In this discussion, Nikhil Lai, a Senior Analyst at Forrester, shares insights from his latest report on creative ad tech, revealing the growing divide between creative directors and performance marketers. He emphasizes the role of generative AI in revolutionizing ad production and the need for collaboration in the industry. Meanwhile, Antonio Miller from Activision Blizzard Media dives into how gaming enhances consumer engagement through immersive attention metrics, uncovering the unique marketing opportunities present in the gaming landscape.