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The Big Story

No More TV Drug Ads? Don’t Hold Your Breath

Nov 21, 2024
42:40
The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab’s Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years. Plus: We break down Forrester’s picks for the top 10 SSPs.

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