Unboxing Amazon Ads’ Ad Tech - E314

James Hersher and Anthony Vargas dive into the fascinating world of Amazon Ads straight from the Unboxed conference in Austin. They discuss Amazon's innovative ad tech developments, including the Performance Plus product, positioning it against competitors like Google and Facebook. The duo also sheds light on the ongoing battle between brand safety and news publishers, highlighting challenges faced by outlets, particularly during politically charged times. Their insights reveal a complex landscape for future advertising strategies.