James Hersher

James Hersher and Anthony Vargas dive into the fascinating world of Amazon Ads straight from the Unboxed conference in Austin. They discuss Amazon's innovative ad tech developments, including the Performance Plus product, positioning it against competitors like Google and Facebook. The duo also sheds light on the ongoing battle between brand safety and news publishers, highlighting challenges faced by outlets, particularly during politically charged times. Their insights reveal a complex landscape for future advertising strategies.

James Hersher, a Senior Editor at AdExchanger, brings his deep insights into the ad tech industry. He delves into the rising tension between The Trade Desk and independent ad tech firms, discussing the implications of its market dominance and initiatives like Open Path. The conversation shifts to Advertising Week, highlighting AI's future and a lighthearted Ad Tech Jeopardy game. Hersher also addresses Google's evolving cookie policy, emphasizing transparency and privacy challenges in the landscape.