Anthony Vargas

Anthony Vargas and James Herscher, both AdExchanger journalists with expertise in programmatic advertising, delve into the challenges digital media companies face in securing quality inventory amidst an influx of low-quality content. They explore the intricate definitions of 'premium' inventory and buyer preferences, emphasizing the effects of evolving technology. The duo also discusses Viant's strategic acquisition of Locker, highlighting its implications for data management and privacy compliance in a rapidly changing ad tech landscape.

Chris Kane, CEO of Jounce Media, shares his expertise on the pressing transparency issues in CTV advertising. Alyssa Boyle and Anthony Vargas from AdExchanger join him to dissect the ongoing challenges advertisers face in accessing clear data. They highlight the frustrations around mislabeling in-stream video inventory and the need for ethical, standardized practices. The discussion navigates the complexities of video advertising formats and the responsibility of both buyers and publishers in achieving clarity and accountability in the ad tech landscape.

James Hersher and Anthony Vargas dive into the fascinating world of Amazon Ads straight from the Unboxed conference in Austin. They discuss Amazon's innovative ad tech developments, including the Performance Plus product, positioning it against competitors like Google and Facebook. The duo also sheds light on the ongoing battle between brand safety and news publishers, highlighting challenges faced by outlets, particularly during politically charged times. Their insights reveal a complex landscape for future advertising strategies.