The Curation Debate - E315

The podcast dives into the rise and implications of curation in programmatic buying. It critiques whether curation is just a rebranded ad network and explores its potential to either save or harm the open web. Discussions reveal challenges for small publishers and the shift to subscriber models. It also highlights millennials' preference for text over visual content, raising questions about engagement. Ultimately, the conversation emphasizes the need for transparency and genuine value in curated advertising strategies.