Navigating Curated Advertising Packages

This chapter explores the evolving landscape of supply-side and demand-side platforms in digital advertising, highlighting the rise of curated advertising packages. It critiques the superficiality of curation while acknowledging the substantive changes it brings to advertising strategies, particularly in the context of first-party data and transparency. Additionally, the chapter examines the challenges faced by small publishers in this environment, emphasizing the shift towards subscriber models for sustainability.