

BE THAT LAWYER
Steve Fretzin
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
Top mentioned books
Here are the most frequently recommended books on the BE THAT LAWYER podcast:

#1 Mentioned in 4 episodes
Be That Lawyer
101 Top Rainmakers’ Secrets to Growing a Successful Law Practice

#2 Mentioned in 3 episodes
Getting Things Done

#3 Mentioned in 3 episodes
Legal Business Development Isn't Rocket Science
None

#4 Mentioned in 2 episodes
Atomic Habits

#5 Mentioned in 2 episodes
The Go-Giver
A Little Story About a Powerful Business Idea

#6 Mentioned in 1 episodes
The Challenger Sale
Taking Control of the Customer Conversation

#7 Mentioned in 1 episodes
The Power of Habit
Why We Do What We Do in Life and Business
#8 Mentioned in 1 episodes
Smart Collaboration

#9 Mentioned in 1 episodes
Got Your Attention?

#10 Mentioned in 1 episodes
The Goal

#11 Mentioned in 1 episodes
Mindset
The New Psychology of Success

#12 Mentioned in 1 episodes
The hard thing about hard things
building a business when there are no easy answers
#13 Mentioned in 1 episodes
Think Like a Lawyer, ACT Like an Entrepreneur Section
#14 Mentioned in 1 episodes
Jeffrey Gitomer's Little Red Book of Selling
#15 Mentioned in 1 episodes
It's Not Rocket Science
#16 Mentioned in 1 episodes
Sales-Free Selling
#17 Mentioned in 1 episodes
The Shortlist
How to Drive Business Development by Focusing on the People Who Matter Most

#18 Mentioned in 1 episodes
Finding Your Own North Star

#19 Mentioned in 1 episodes
The Future of AI in Business

#20 Mentioned in 1 episodes