

BE THAT LAWYER
Steve Fretzin
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
Top mentioned books
 Here are the most frequently recommended books on the BE THAT LAWYER podcast: 

 #1  Mentioned in 5 episodes 
Be That Lawyer
 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice 

 #2  Mentioned in 4 episodes 
Legal Business Development Isn't Rocket Science
 None 

 #3  Mentioned in 3 episodes 
Getting Things Done

 #4  Mentioned in 2 episodes 
Atomic Habits

 #5  Mentioned in 2 episodes 
The Go-Giver
 A Little Story About a Powerful Business Idea 

 #6  Mentioned in 1 episodes 
The Challenger Sale
 Taking Control of the Customer Conversation 

 #7  Mentioned in 1 episodes 
The Power of Habit
 Why We Do What We Do in Life and Business 
 #8  Mentioned in 1 episodes 
Smart Collaboration

 #9  Mentioned in 1 episodes 
Got Your Attention?

 #10  Mentioned in 1 episodes 
The Goal

 #11  Mentioned in 1 episodes 
Mindset
 The New Psychology of Success 

 #12  Mentioned in 1 episodes 
The hard thing about hard things
 building a business when there are no easy answers 

 #13  Mentioned in 1 episodes 
The Curmudgeon's Guide to Practicing Law
 #14  Mentioned in 1 episodes 
Make Rain Like a Fox
 null 
 #15  Mentioned in 1 episodes 
Think Like a Lawyer, ACT Like an Entrepreneur Section
 #16  Mentioned in 1 episodes 
Jeffrey Gitomer's Little Red Book of Selling
 #17  Mentioned in 1 episodes 
Network Like a Fox™
 null 
 #18  Mentioned in 1 episodes 
It's Not Rocket Science
 #19  Mentioned in 1 episodes 
Sales-Free Selling
 #20  Mentioned in 1 episodes 
The Shortlist
 How to Drive Business Development by Focusing on the People Who Matter Most 












