Ecommerce Playbook: Numbers, Struggles & Growth
Common Thread Collective
2020 transformed the world of ecommerce forever.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality?
No matter how you do it, you’d better not do it alone.
That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality?
No matter how you do it, you’d better not do it alone.
That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
Episodes
Mentioned books
Jun 20, 2024 • 38min
Growing Profitability ft. Marshall Morris of HomeLife Brands
Marshall Morris, Co-founder of HomeLife Brands, shares insights on maximizing eCommerce profitability through diversifying revenue streams and leveraging customer data. Learn about the power of post-checkout offers, digital real estate, and sponsored content strategies for sustainable business growth.
Jun 18, 2024 • 26min
Three Reasons Google is Losing to Meta
Discussing the decline in Google's ad spending compared to Meta, reasons for the shift, Meta's proactive testing approach, differences in incrementality testing, impact on business outcomes, evaluation of advertising geographies, and Google's transition to a standard shopping-oriented advertising structure
Jun 13, 2024 • 27min
State of the Industry: May's eCommerce Trends & Insights
Dive into May's ecommerce trends, from Mother's Day to consumer sentiment. Discover significant growth for brands, ad spend insights on Meta, and intriguing consumer behavior shifts. Explore creative output of top brands, channel source impact on AOV, and ASC vs. BAU performance comparisons.
Jun 10, 2024 • 18min
Meta Performance Summit Recap: Real Progress on Profitability
A recap of the Meta Performance Summit reveals three key innovations benefiting the ecommerce industry. The importance of profitability in media buying is emphasized. Discussions include AI investment, Advantage Plus Shopping, and upcoming Meta platform changes impacting organizational behavior.
9 snips
Jun 3, 2024 • 38min
Stop Testing Creative
Taylor and Richard discuss the controversy around creative testing, advocating for strategic marketing planning and storytelling over iterative testing. They delve into the impact of color choices in e-commerce marketing and the power of product uniqueness in successful advertising.
May 30, 2024 • 26min
We’re Expanding the Prophit System…
The podcast discusses the expansion of the Prophit system into organic and owned channels to achieve Ecommerce growth, along with Taylor's reflections on turning 40. They explore optimizing financial models for marketing success, efficiency in ad creation, structured systems for effective marketing, and enhancing media planning in E-commerce.
May 23, 2024 • 43min
Growing Profitability ft. Kyle Hency of GoodDay Software
Kyle Hency, co-founder of Chubbies and CEO of GoodDay Software, shares insights on scaling ecommerce brands, developing Loop Returns, and the importance of effective inventory management. He discusses the role of data integrity in making inventory decisions and introduces GoodDay Software as a game-changer in ERP solutions.
12 snips
May 21, 2024 • 38min
Navigating the PMax Puzzle
Tony Chop, VP of Paid Media from Common Thread Collective, discusses the impact of PMAX on Google Ads, strategies for optimizing PMAX campaigns, and recent shifts in ad spend distribution. He shares insights on Google Shopping, data feeds, and the evolving digital advertising space, providing actionable advice for marketers looking to enhance their Google Ads proficiency.
May 16, 2024 • 38min
Market Insights and Future Predictions!: April State of the Industry
Discover the latest insights on eCommerce trends and stock performance. Dive into the evolving advertising landscape with a focus on Advantage Plus and Google. Learn about the importance of ad spend for returning customers and the market's call for stability in uncertain times.
May 14, 2024 • 27min
Why Organic Revenue is Crucial for Growth
Travis Biechele, the new Director of SEO at CTC, joins Richard and Taylor to discuss the strategic shift towards organic revenue for sustainable growth. They dive into Travis's journey, innovative SEO approach, and the importance of balancing short-term results with long-term value. Explore advanced SEO tactics and the significance of organic revenue for business success.
