Ecommerce Playbook: Numbers, Struggles & Growth

Explore the journey of Brian Garofalow from skateboarder to CEO of Skullcandy. Learn about brand management, tech startups, and the power of perseverance. Discover insights on building relationships, navigating corporate changes, and the challenges of the consumer electronics market.

Exploring the challenges of Meta breaking in e-commerce, discussing strategies for navigating these scenarios. Emphasizing the importance of data-driven analysis and thoughtful decision-making. Highlighting the significance of user-generated content and the Soral Chrome extension. Discussing technical challenges on social media platforms and preparing for ad spend challenges.

The podcast dives into hot topics like Meta's performance, Super Bowl impact, and Valentine's Day shopping trends. Expert analysis on gifting behaviors, Super Bowl commercials, and Meta's advertising impact. Uncover insights on data analysis in e-commerce and brand performance in the industry.

Explore Duke Cannon Supply Co.'s journey to success from specialty retail to major chains like Target and Walmart. Learn about their unique packaging and merchandising strategy. Discover the challenges of digital marketing on platforms like Meta and TikTok.

In this podcast, the hosts discuss the importance of motivating teams to take swift action to overcome organizational inertia. They explore the balance between urgency and long-term strategy, share insights on managing media spend and inventory in e-commerce, and highlight the value of promoting quick actions and accountability within organizations.

Welcome to a new episode of the Ecommerce Playbook Podcast! In this interview, we delve into the success story of Carnivore Snax, one of the fastest-growing brands in e-commerce, breaking barriers by selling food online with an insane GQ score of 226.8. Mark Ritz, the founder and CEO, shares insights into the unique challenges of selling meat snacks on the internet and the brand's journey. Discover the origins of Carnivore Snax, born out of the founder's commitment to the carnivore diet. Mark explains the significance of their focus on providing a simple, high-protein snack that aligns with the trending prioritization of protein in diets. Show Notes: Get 30 free days of Toki’s cutting-edge customer loyalty platform (including cashback and paid membership programs) at buildwithtoki.com/ctc. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Taylor and Richard discuss the concept of a T-shaped marketer, balancing generalist and specialist skills in e-commerce marketing. They emphasize the importance of mastering Excel, developing specialized marketing skills, and taking bets on emerging channels for career success. The podcast also explores factors influencing platform specialization, continuous learning, and skill development for marketers.

Travis and Taylor, a new album announcement from Beyoncé, a Martin Scorsese-directed ad — the Super Bowl was a night of massive cultural moments.  On this episode, Taylor (Holiday) and Richard sit down to discuss the biggest night in advertising, the necessity of creating outsized cultural moments for any brand, and whether those Temu ads made any sense. Show Notes: See how Oddit can help, or get a free design from them right here. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

🚀 Exciting News in Ecommerce! 🚀 Get ready for a wild ride as we dive deep into the chaotic world of ecommerce with the masterminds behind the scenes. In this video, we are thrilled to introduce our powerhouse team, each bringing their unique expertise and data to the table. Meet Yarden, the Co-founder and CEO of Varos, a massive data co-op sitting on a treasure trove of information from 6,000 e-commerce-related stores. Discover how Varos aggregates, anonymizes, and analyzes data from various platforms, giving unparalleled insights into the industry's dynamics. Next up is Jeremiah, Founder and CEO at KnoCommerce, the survey platform with a qualitative edge. Learn how Jeremiah's team works with 3,300+ brands, delving into billions of dollars in online revenue to provide exclusive and meaningful insights not found anywhere else. Enter Wyatt Mayhem, the Founder of CastMetrics, bringing a whole new dimension to our data consortium. Wyatt gives us a peek into his world of consumer transaction-level credit card data, offering a panoramic view of how people are spending trillions of dollars across the United States. Last but certainly not least is Steve, the Senior Data Analyst at Common Thread Collective. Watch as Steve weaves the threads of data together, crafting compelling narratives from the information provided by our data nerds. But that's not all! Join us on this thrilling journey as we launch the DTC Data Consortium, where these industry leaders will unravel the mysteries of January's ecommerce landscape. From platform insights to ad spend trends and customer acquisition dynamics, get ready to be in the know. Don't miss out on this ecommerce rollercoaster! Head to DTCindex.com to sign up for our monthly newsletter and podcast, where we'll dissect the state of the industry and provide you with the latest and greatest insights. Stay ahead of the curve with the DTC Data Consortium – your ticket to understanding the chaos of ecommerce!

Tune in to the latest episode of the E-commerce Playbook Podcast! In this episode, Taylor dissects the success of Jones Road Beauty with Cody Plofker, CRO of Jones Road Beauty. Discover their outstanding GQ score of 177.39 and unparalleled spending power, making them a true outlier in the beauty industry. Learn about the collaboration between Common Thread Collective and Jones Road Beauty in building a spend model and achieving a remarkable 1% accuracy in revenue prediction. Show Notes: Want an easier way to source UGC? Streamline your process with SARAL’s chrome extension: ⁠http://getsaral.com/champions/ctc The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.