Ecommerce Playbook: Numbers, Struggles & Growth Taylor's Biggest Critique of Cost Controls
Oct 17, 2024
Cost controls in digital advertising face significant limitations, especially when relying on human logic in a dynamic environment. Taylor highlights the challenges of trusting AI in ad management while addressing emotional hurdles that can lead to poor decision-making. The need for a balance between human creativity and machine precision is crucial for long-term campaign success. Insights are shared on optimizing advertising efforts amidst unpredictability, alongside strategies for effective budget allocation and embracing automation in decision-making.
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