8min chapter

Ecommerce Playbook: Numbers, Struggles & Growth cover image

Taylor's Biggest Critique of Cost Controls

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Navigating Cost Control in eCommerce Advertising

This chapter examines the challenges of implementing effective cost controls in eCommerce advertising, highlighting the unpredictability of human behavior and the complexities of data-driven strategies. It emphasizes the need for a nuanced understanding of product margins, purchase outcomes, and historical benchmarks to optimize advertising efforts.

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