Taylor's Biggest Critique of Cost Controls
Ecommerce Playbook: Numbers, Struggles & Growth
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Navigating Cost Control in eCommerce Advertising
This chapter examines the challenges of implementing effective cost controls in eCommerce advertising, highlighting the unpredictability of human behavior and the complexities of data-driven strategies. It emphasizes the need for a nuanced understanding of product margins, purchase outcomes, and historical benchmarks to optimize advertising efforts.
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