Ecommerce Playbook: Numbers, Struggles & Growth

Taylor, an expert in ecommerce and media spend strategies, joins Richard to tackle the pressing issue of increased spending for stagnant customer acquisition. They dive into the effects of channel diversification and the pitfalls of media spend allocation. Taylor highlights the significance of improving ad incrementality and optimizing budgets for true growth. Listeners can expect practical tips for navigating rising CPMs and enhancing profitability as they scale their ecommerce ventures.

Josh Shapiro, who transformed a baseball Instagram into a multi-million dollar business, and Bill Rom, his mentor and co-founder, share their incredible journey. They discuss how quality content and deep community ties led to a staggering $1.4 million sales day. From their unique co-founder dynamic to the importance of live events and seasonal marketing, they reveal key strategies for brand growth. Their story is packed with insights on authenticity, consistent engagement, and turning passions into thriving ventures.

Luke Austin, an expert in budget allocation and incrementality, dives into the critical role of smart budgeting in ecommerce. He discusses how brands can determine their total budget for maximum profitability and effectively allocate it across channels. Luke highlights the importance of measuring incrementality over traditional methods to optimize marketing strategies. He also shares insights from CTC’s partnership with Measured, showcasing how enhanced budget optimization tools can transform marketing performance and customer acquisition efforts.

Nick Stolzt, Chief Strategy Officer at Measured, discusses incrementality in ecommerce measurement. Topics include challenges in measurement solutions, optimizing media mix, misconceptions about platform-reported results, and strategies for data-driven decisions. Valuable insights for improving measurement strategies and boosting sales.

Topics include the importance of ads in ecommerce, the shift in buying behaviors, potential of physical retail, mastering Excel for value, and using exclusions in advertising for revenue growth.

Welcome back to the eCommerce Playbook Podcast! This episode is extra special because we’re revealing something groundbreaking. Back in January, Taylor tweeted about finding a "magical wizard" who learns faster and works harder than anyone we’ve ever met. Today, we unveil that wizard and share an exciting new service. Meet Joy Sharma, the genius behind our new CTC Global Accelerator. This program offers world-class growth services tailored for brands under $10 million in revenue, at a price that makes total sense. Joy's relentless pursuit of knowledge and his unique approach have driven incredible results for our clients, transforming their businesses and turning losses into significant profits. In this episode, Joy shares his personal journey from India to becoming a leading growth marketer, his unique method of learning from the best in the industry, and how he’s applying all this knowledge to help small brands grow. We discuss the challenges and opportunities in the current market and how remote work and global talent are changing the game. If you're a seven-figure brand looking for affordable, high-quality growth services, this is the episode you don't want to miss. Learn more about the CTC Global Accelerator and how it can help you achieve sustainable and profitable growth. Show Notes: Particl’s exclusive 2-week free trial and a 20% discount off your first month using the code "CTC." http://Particl.com Take your brand from 7 to 8 figures: https://commonthreadco.com/pages/accelerator The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Dive into the ecommerce industry trends of the first half of 2024 with a focus on ad performance, consumer confidence, gifting trends, and challenges with attribution. Explore the impact of Advantage Plus and Performance Max campaigns, and the importance of incrementality testing in advertising. Get ready for a comprehensive analysis and expert commentary on the ever-evolving ecommerce landscape!

Explore the Prophit System for profitable growth, daily monitoring, and adjustments. Learn how to diagnose business challenges and create a growth map. Real-life examples of forecasting and adjusting strategies. Gain insights for e-commerce success in 2024 and beyond.

Reflecting on the first half of the year, the podcast discusses key metrics to re-examine, beating the summer slump, and leveraging revenue levers for Q3. They emphasize the importance of actively monitoring customer files in e-commerce, optimizing sales tracking, media planning, and strategic product launches for growth.

Actor and entrepreneur Ryan Reynolds discusses the importance of storytelling in advertising, emphasizing emotional connection and cultural relevance. The podcast delves into crafting marketing stories through design, navigating creative testing challenges, and exploring principles of emotional storytelling for impactful business strategies.