Ecommerce Playbook: Numbers, Struggles & Growth

Sales Directors Matthew Axline and Peter Hassan discuss common mistakes brands make, organizational errors affecting profitability, and sales call challenges. Key topics include achieving financial success in e-commerce, setting clear organizational goals, balancing revenue growth with contribution margins, and the importance of aligning marketing strategies with business objectives.

Co-founders of Ridge and Yotpo discuss SaaS pricing in ecommerce, covering challenges, innovations, and strategies. They explore ethical pricing, brand value, offering free features, and the importance of providing real value in business growth.

Dive into the world of marketing incrementality and its impact on brand growth with Taylor and Luke. Discover the nuances of allocation resources for maximizing incremental contribution. Explore measuring causation versus correlation, account structure impact on marketing effectiveness, and optimizing meta campaigns for high incrementality.

Explore the shift in company culture from dreaming to client-focused at CTC. Learn about the Tell Me Your Dreams program and balancing personal aspirations with professional duties. Discover the lessons in aligning culture with business objectives and setting clear boundaries in leadership roles.

March Madness in eCommerce episode dives deep into industry performance for March, Mother's Day trends, consumer confidence metrics, media buying trends on platforms like Meta and TikTok. Experts share insights to empower eCommerce businesses with data-driven strategies.

Andrew Faris, CTC alumni, discusses Negative Customer Acquisition Costs and turning marketing expenses into profit centers. Explore content-first businesses generating revenue from content creation, with real-world examples like Missouri Quilt Co. Revolutionizing customer acquisition strategies through strategic content creation.

Co-founder Dimitri O of Loop Earplugs discusses their disruptive journey in the earplug industry, highlighting market expansion, problem awareness stages in marketing, complexities of marketing strategies, hiring strategies, and empowering employees through stock options.

Discover the importance of asking the right questions when hiring an agency, including understanding their methodology and aligning capabilities with business goals. Dive into the impact of employee tenure on work quality and explore how market talent acquisition influences agency performance in the e-commerce sector. Learn about the flaws in traditional agency hiring practices and the value of seeking referrals for informed decision-making.

Join Alan Doan, Co-founder of Missouri Star Quilt Co, as he discusses building a thriving ecommerce brand based on community, authenticity, and customer relationships. Learn how they grew into the world's largest quilt shop by offering free tutorials on YouTube, emphasizing the importance of genuine connections with customers, and creating destination experiences. Discover their philosophy of organic growth, innovation in quilting publishing, and leveraging content creation for revenue generation. A must-listen for marketers and craft enthusiasts alike!

Luke Austin, CTC Director of Growth Strategy, discusses the new Engaged Customers Audience in Advantage+ Shopping Campaigns, providing insights into customer LTV and optimization strategies. The podcast explores Meta's ad platform evolution, customer segmentation for decision-making, and optimizing customer churn thresholds with audience definitions.