Ecommerce Playbook: Numbers, Struggles & Growth How to Turn Amazon Into a DTC Profit Powerhouse
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Nov 14, 2024 Struggling with Amazon sales while trying to grow your direct-to-consumer presence? Uncover the secrets to integrating Amazon as a powerful ally instead of a rival. Learn to unify sales strategies, optimize advertising spends, and accurately track incremental revenue across platforms. Discover insightful data integration techniques and the importance of understanding ad impacts for future growth. Richard and Taylor guide you through practical solutions to turn potential conflicts into collaborative profits.
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Incorporate Amazon Forecasting
- Incorporate Amazon forecasting into your entire digital enterprise, not just DTC.
- View Amazon and DTC as one channel with media spend driving incremental demand in both.
Siloed Approach Pitfalls
- Businesses often silo Amazon and DTC, leading to inefficiencies and internal competition.
- This separation can suffocate DTC growth by isolating media performance expectations.
Cross-Channel Impact
- Isolating media spend impact to only one channel (DTC) creates artificial competition.
- Media spend influences demand in both Amazon and DTC, especially for brands with overlapping products.