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8min chapter
How to Turn Amazon Into a DTC Profit Powerhouse
Ecommerce Playbook: Numbers, Struggles & Growth
Navigating Amazon's Marketing Landscape
This chapter discusses the marketing dynamics of Amazon as a key product search platform and its distinct consumer purchasing behaviors. It contrasts the management strategies of Amazon with direct-to-consumer approaches, highlighting the potential for conflicted leadership and misaligned incentives. Additionally, the chapter emphasizes the importance of understanding advertising impacts and operational complexities as brands aim for growth in today's e-commerce landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode