
How to Turn Amazon Into a DTC Profit Powerhouse
Ecommerce Playbook: Numbers, Struggles & Growth
Navigating DTC and Marketplace Channels
This chapter explores the mismanagement of DTC and marketplace channels by businesses, focusing on how improper allocation of marketing budgets can skew performance perceptions. It emphasizes the importance of a holistic approach to customer acquisition costs and measuring return on ad spend across both platforms to enhance marketing effectiveness.
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