Ecommerce Playbook: Numbers, Struggles & Growth cover image

How to Turn Amazon Into a DTC Profit Powerhouse

Ecommerce Playbook: Numbers, Struggles & Growth

CHAPTER

Navigating DTC and Marketplace Channels

This chapter explores the mismanagement of DTC and marketplace channels by businesses, focusing on how improper allocation of marketing budgets can skew performance perceptions. It emphasizes the importance of a holistic approach to customer acquisition costs and measuring return on ad spend across both platforms to enhance marketing effectiveness.

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