Ecommerce Playbook: Numbers, Struggles & Growth
WARNING: Election Week Could Sink Your Ad Performance!
Oct 31, 2024
Dive into the eerie effects of Election Week on ad campaigns! Discover how political spending can shift CPMs and reduce conversions, especially in crucial swing states. Learn strategies to maintain ad performance while navigating this turbulent time. The hosts share valuable insights on preparing for revenue rebounds post-election and optimizing campaigns for shopping events like Black Friday and Cyber Monday. Don’t panic—get the tips you need to keep your ads on track amidst the chaos!
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Quick takeaways
- Election Week often leads to decreased ad performance due to political spending, significantly impacting e-commerce advertising strategies.
- Advertisers should remain persistent post-election, as historical patterns indicate a rebound in performance alongside the holiday shopping surge.
Deep dives
Impact of Political Advertising on Digital Spending
The upcoming election week is expected to create significant disruptions in digital advertising, particularly due to a spike in political ad spending. It was noted that the week of the election in past cycles has shown a notable decline in performance metrics, such as a 20% drop in new customer revenue reported in 2020. This trend indicates that consumer attention shifts away from commercial activities as they focus on political content, evidenced by large-scale rallies and increased media coverage around candidates. As a result, advertisers in the e-commerce sector should be prepared for a similar effect this election cycle, with a recommendation to manage expectations accordingly.
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