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4min chapter
WARNING: Election Week Could Sink Your Ad Performance!
Ecommerce Playbook: Numbers, Struggles & Growth
Navigating Advertising During Elections
This chapter explores strategies for maintaining advertising performance in the lead-up to an election, addressing potential declines in conversion rates and efficiency. It emphasizes the importance of preparing for a rebound in revenue post-election and aligning marketing efforts with key shopping events following the election.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode