Ecommerce Playbook: Numbers, Struggles & Growth

FINAL WARNING: Your Black Friday Strategy is Missing THIS!

Nov 26, 2024

Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, shares critical insights for mastering Black Friday. He discusses crafting standout offers to capture attention and the necessity of adjusting ad spend for better ROI, notably shifting focus towards Meta. Luke emphasizes the importance of raising AMER targets and offers creative tips for maximizing ad performance during peak sales. Plus, he reveals why increasing email outreach could be a game-changer for boosting revenue this holiday season.

28:32

Creator website

Episode guests

Luke Austin

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Craft compelling Black Friday offers, including aggressive discounts and exclusive deals, to stand out in a competitive market.

Strategically raise your Average Order Revenue target and increase email communications to maximize profitability during high-demand holiday sales.

Deep dives

Maximizing Offers for Holiday Sales

Offering the best possible discounts during the Black Friday and Cyber Monday sales is crucial for capturing consumer interest. Research indicates that discount rates have been steadily climbing, which means brands that underperform in their offers risk being overlooked by consumers. To stand out, e-commerce businesses should consider implementing not only aggressive percentage discounts but also attractive bundle deals or early access for loyal customers. With many brands increasing their discounts year over year, ensuring that offers are compelling enough to attract attention is vital during the competitive holiday season.

Intro

2min

Strategic Planning for Holiday Sales

9min

Navigating Black Friday: Profitability Over Volume

3min

Maximizing Advertising Budget for Black Friday: Focusing on Meta

3min

Maximizing Ad Impact During Peak Seasons

11min

Are you ready for Black Friday and Cyber Monday? Time is running out, and your Q4 success depends on taking action NOW. In this episode, we reveal the 5 MUST DO strategies to dominate the busiest shopping season of the year.

What You'll Learn:

How to craft the perfect Black Friday offer that stands out in a crowded market.
Why you MUST adjust your ad spend—and which platform will deliver the biggest ROI.
The critical importance of raising your AMER target and how to do it right.
Creative tips to maximize performance on Meta (and beyond!).
Why sending MORE emails than ever before could be your secret weapon.

Don’t wait! Implement these strategies TODAY to avoid leaving revenue on the table this holiday season.

Show Notes:

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The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm

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