Ecommerce Playbook: Numbers, Struggles & Growth FINAL WARNING: Your Black Friday Strategy is Missing THIS!
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Nov 26, 2024 Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, shares critical insights for mastering Black Friday. He discusses crafting standout offers to capture attention and the necessity of adjusting ad spend for better ROI, notably shifting focus towards Meta. Luke emphasizes the importance of raising AMER targets and offers creative tips for maximizing ad performance during peak sales. Plus, he reveals why increasing email outreach could be a game-changer for boosting revenue this holiday season.
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Offer Your Best Offer
- Offer your best deals during Black Friday and Cyber Monday.
- Discount percentages are increasing, so make your offer stand out.
Raise AMER Target
- Raise your average revenue per paying user (AMER) target for sale days.
- Focus on making money through acquisition efficiency rather than solely on discounts.
Spend More on Meta
- Concentrate ad spend on Meta during Q4, especially for Black Friday and Cyber Monday.
- Meta's share of wallet increases during this period, offering better scaling potential than Google.