Luke Austin

Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, shares critical insights for mastering Black Friday. He discusses crafting standout offers to capture attention and the necessity of adjusting ad spend for better ROI, notably shifting focus towards Meta. Luke emphasizes the importance of raising AMER targets and offers creative tips for maximizing ad performance during peak sales. Plus, he reveals why increasing email outreach could be a game-changer for boosting revenue this holiday season.

Join Luke Austin, VP of e-commerce strategies at Common Thread Collective, and Tony Chop, VP of paid media at the same firm, as they unveil PAM—the Profit Allocation Model. This innovative tool revolutionizes how e-commerce businesses allocate ad budgets to maximize profitability. They discuss the significance of incrementality for evaluating ad success and share insights on optimizing budget distribution across channels. Tune in to learn how PAM streamlines decision-making and connects business goals with actionable advertising strategies!

Luke Austin, VP of e-commerce strategy at Common Thread Collective, shares his expertise on maximizing Black Friday sales. He reveals how to craft irresistible offers and increase ad spend without sacrificing profitability. The conversation highlights the importance of Meta ads in Q4 and the strategic use of engaging Reels for high conversion. Luke emphasizes ramping up email marketing and optimizing campaigns to ensure success, making this a must-listen for anyone in e-commerce looking to thrive during the holiday rush.

Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, dives into the transition from survival to aggressive growth for DTC brands. He reveals how brands can break traditional models with innovative marketing and authentic content. The conversation highlights strategic influencer marketing, emphasizing the need for realistic expectations and diverse tactics. Luke also underscores refining performance models to ensure sustainable growth and drive long-term success while navigating the changing landscape of ecommerce.

Luke Austin, VP of e-commerce strategy at Common Thread Collective, shares invaluable insights into the pitfalls of constant ad tweaking. He reveals how over-managing campaigns can drain budgets and hinder growth. Instead of reactive changes, Luke emphasizes the power of geo holdout testing and team alignment for better decision-making. The conversation highlights the importance of trusting data while focusing on creative output to unlock true growth potential. Perfect for brands seeking clarity in a chaotic marketing landscape!