Ecommerce Playbook: Numbers, Struggles & Growth

5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales

Oct 22, 2024

Luke Austin, VP of e-commerce strategy at Common Thread Collective, shares his expertise on maximizing Black Friday sales. He reveals how to craft irresistible offers and increase ad spend without sacrificing profitability. The conversation highlights the importance of Meta ads in Q4 and the strategic use of engaging Reels for high conversion. Luke emphasizes ramping up email marketing and optimizing campaigns to ensure success, making this a must-listen for anyone in e-commerce looking to thrive during the holiday rush.

26:42

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Episode guests

Luke Austin

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Craft compelling Black Friday offers by analyzing previous sales data to stand out amidst rising discount rates.

Focus on increasing ad spend on Meta platforms during Q4 to optimize reach and engage with potential customers effectively.

Deep dives

Offer Your Best Offer

The importance of presenting your best discount during the holiday season is emphasized, particularly as the discount percentage continues to rise annually. For brands to capture consumer interest effectively, they must provide compelling offers, especially as competition intensifies during Black Friday and Cyber Monday. By evaluating previous sales data, brands should prepare to present their most attractive deals, ensuring they stand out despite the increasing discount rates across the industry. This strategy not only aims to attract customers but is also linked to driving higher average margin per sale (AMER) outcomes.

Intro

2min

Maximizing Profit During Holiday Sales

10min

Maximizing E-Commerce Strategies for Black Friday Success

3min

Harnessing the Power of Reels for Holiday Sales Success

3min

Maximizing Holiday Marketing Strategies

8min

Want to dominate this Black Friday and Cyber Monday? In this episode Richard and Luke reveal the top 5 essential strategies that will supercharge your sales and help you maximize profits during the busiest shopping season of the year!

From crafting irresistible offers to optimizing your media spend, we’re giving you a proven game plan to stand out from the competition and make sure your business ends the year with a bang. Whether you're a seasoned pro or just getting started, these tips are critical to your success.

Here's what we cover:

How to create a killer Black Friday offer that customers can't resist
The secret to increasing your ad spend without hurting profitability
Why focusing on Meta (Facebook & Instagram) ads is crucial in Q4
How to optimize your creative for high-conversion placements like Reels
The power of email marketing – and why you need to send more emails than ever

Don't miss these must-do strategies – your Black Friday success depends on it!

Show Notes:

Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

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