Ecommerce Playbook: Numbers, Struggles & Growth
5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales
Oct 22, 2024
Luke Austin, VP of e-commerce strategy at Common Thread Collective, shares his expertise on maximizing Black Friday sales. He reveals how to craft irresistible offers and increase ad spend without sacrificing profitability. The conversation highlights the importance of Meta ads in Q4 and the strategic use of engaging Reels for high conversion. Luke emphasizes ramping up email marketing and optimizing campaigns to ensure success, making this a must-listen for anyone in e-commerce looking to thrive during the holiday rush.
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Quick takeaways
- Craft compelling Black Friday offers by analyzing previous sales data to stand out amidst rising discount rates.
- Focus on increasing ad spend on Meta platforms during Q4 to optimize reach and engage with potential customers effectively.
Deep dives
Offer Your Best Offer
The importance of presenting your best discount during the holiday season is emphasized, particularly as the discount percentage continues to rise annually. For brands to capture consumer interest effectively, they must provide compelling offers, especially as competition intensifies during Black Friday and Cyber Monday. By evaluating previous sales data, brands should prepare to present their most attractive deals, ensuring they stand out despite the increasing discount rates across the industry. This strategy not only aims to attract customers but is also linked to driving higher average margin per sale (AMER) outcomes.
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