5 Must Do Ecommerce Strategies to CRUSH Black Friday Sales
Ecommerce Playbook: Numbers, Struggles & Growth
00:00
Maximizing Profit During Holiday Sales
This chapter explores essential strategies for navigating the holiday shopping season, particularly Black Friday and Cyber Monday. It focuses on balancing discount rates with profit margins and emphasizes the importance of optimizing marketing efforts based on historical data. The discussion advocates for a recalibration of acquisition targets to prioritize profitability over mere revenue growth during these crucial sales events.
Transcript
Play full episode
