Want to dominate this Black Friday and Cyber Monday? In this episode Richard and Luke reveal the top 5 essential strategies that will supercharge your sales and help you maximize profits during the busiest shopping season of the year!

From crafting irresistible offers to optimizing your media spend, we’re giving you a proven game plan to stand out from the competition and make sure your business ends the year with a bang. Whether you're a seasoned pro or just getting started, these tips are critical to your success.

Here's what we cover:

• How to create a killer Black Friday offer that customers can't resist

• The secret to increasing your ad spend without hurting profitability

• Why focusing on Meta (Facebook & Instagram) ads is crucial in Q4

• How to optimize your creative for high-conversion placements like Reels

• The power of email marketing – and why you need to send more emails than ever

Don't miss these must-do strategies – your Black Friday success depends on it!

Show Notes:

• Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital
• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.