Ecommerce Playbook: Numbers, Struggles & Growth
2024 Was About Surviving – 2025 Is About Winning
Jan 30, 2025
Luke Austin, VP of Ecommerce Strategy at Common Thread Collective, dives into the transition from survival to aggressive growth for DTC brands. He reveals how brands can break traditional models with innovative marketing and authentic content. The conversation highlights strategic influencer marketing, emphasizing the need for realistic expectations and diverse tactics. Luke also underscores refining performance models to ensure sustainable growth and drive long-term success while navigating the changing landscape of ecommerce.
30:34
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Quick takeaways
- 2024 focused on optimizing fundamentals like tracking and cost management, setting the stage for aggressive growth strategies in 2025.
- Innovative marketing initiatives, such as influencer partnerships and product giveaways, can empower brands to exceed performance expectations and scale effectively.
Deep dives
The Importance of Understanding Business Models
In 2025, businesses are transitioning from merely establishing their models to actively seeking to break them for growth. The discussion highlights how 2024 focused on getting the basics right, such as tracking numbers and managing costs. Companies are now looking to push beyond their established limits to innovate their marketing strategies and tap into new opportunities. Understanding and identifying how to modify existing models is crucial for brands looking to outperform their baseline expectations.
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