Ecommerce Playbook: Numbers, Struggles & Growth Is This the Beginning of a DTC Comeback?: State of the Industry
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Nov 19, 2024 Join Jeremiah Promer, Founder of NoCommerce, and Yarden, Co-founder of Veros, as they dissect the current DTC landscape. They reveal why growth for seven-figure brands has plateaued and analyze shifting ad performance on platforms like Meta and TikTok. Discover rising consumer optimism that might impact holiday sales and gain insights into the emerging AppLovin ad network. These industry experts provide sharp takes on consumer spending trends, hinting at exciting possibilities for Black Friday and beyond!
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DTC Growth Trends
- Seven-figure DTC brands experienced stagnant growth in October 2023.
- Eight-figure-plus brands saw roughly 10% year-over-year revenue growth.
October Ad Performance
- Meta ad spend increased, but ROAS only slightly decreased, maintaining efficiency.
- Google saw decreased ad spend and a larger drop in ROAS, while TikTok remained volatile.
Election Impact on Ads
- Pre-election ad performance on Meta saw significant ROAS deterioration and improvement for similar proportions of advertisers.
- Post-election impact on Meta ROAS was minimal, while Google ROAS deteriorated further.