Is This the Beginning of a DTC Comeback?: State of the Industry
Ecommerce Playbook: Numbers, Struggles & Growth
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Navigating the DTC Landscape
This chapter explores the current dynamics of the direct-to-consumer industry, assessing performance metrics and recent market trends affecting brands. With insights drawn from extensive e-commerce data, it highlights growth stagnation among seven-figure brands and outlines advertising spending shifts on major platforms as the Black Friday season approaches.
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