Is This the Beginning of a DTC Comeback?: State of the Industry
Ecommerce Playbook: Numbers, Struggles & Growth
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Shifting Consumer Sentiment and Holiday Trends
This chapter explores a notable change in consumer optimism regarding the economy, particularly as the holiday shopping season approaches. It identifies key indicators, such as increased revenue and stable discount rates, reflecting positive trends for Black Friday and Cyber Monday. The discussion also addresses the implications of recent political events and the impact of shopping behaviors on revenue, offering insights into the dynamics of the current retail landscape.
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