Ecommerce Playbook: Numbers, Struggles & Growth Boost Your Holiday Sales with These Email and SMS Strategies
28 snips
Oct 3, 2024 Tommy Lamb, the Director of Email and SMS at Common Thread Collective, shares essential strategies to supercharge holiday sales. He emphasizes the significance of data integrity and audience segmentation for effective campaigns. Listeners learn about shortening cart abandonment windows and leveraging AI-driven features to optimize marketing efforts. Tommy also discusses how to utilize insights from email to enhance paid advertising and the importance of smart testing to boost engagement during this critical retail season.
AI Snips
Chapters
Transcript
Episode notes
Data Integrity for Holiday Campaigns
- Clean your email data for effective campaigns, especially before big events like Black Friday.
- Analyze data like the time from email signup to first purchase and adjust email flows accordingly.
Smart Segmentation and Shorter Email Flows
- Segment your audience smartly, leveraging historical behavior and data from past holidays.
- Shorten your abandoned cart and browse abandonment email flow windows to 30 minutes or an hour during the holidays.
Optimize Back-in-Stock Alerts
- Use back-in-stock alerts strategically, adjusting notification settings to avoid negative customer experiences.
- Don't send a back-in-stock email to 10,000 people if you only have one item back in stock.