Boost Your Holiday Sales with These Email and SMS Strategies
Ecommerce Playbook: Numbers, Struggles & Growth
Email Marketing Strategies for Holiday Sales
This chapter explores the evolution of email marketing techniques tailored for high-impact sales events like Black Friday and Cyber Monday. It highlights the importance of audience segmentation, email hygiene, and strategic send frequency to optimize revenue per email sent. The speakers discuss innovative tactics, including AI-driven personalization and the effectiveness of social proof, to enhance engagement and sales during the holiday season.
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