Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thread Collective, break down the key email and SMS strategies you need for Black Friday, Cyber Monday, and the holiday season.

Key Takeaways:

• Data Integrity: Clean up your email data for more effective campaigns.

• Audience Segmentation: Learn how to personalize your messages using advanced tools like Klaviyo.

• Shortening Email Flows: Discover why shortening cart abandonment windows is essential during the holiday rush.

• New Platform Features: Leverage AI-driven features to automate and optimize your campaigns.

• Cross-Channel Strategy: Use insights from email to improve your paid ad performance.

• Testing & Tactics: Smart testing to improve engagement and conversions during Q4.

Whether you're running a small business or a large ecommerce store, these expert tips will help you maximize sales during the busiest time of the year!

Show Notes:

• Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.