Ecommerce Playbook: Numbers, Struggles & Growth
Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys
Sep 19, 2024
Aileen McKenna, Director of Creative Strategy and Performance, shares her insights on navigating the 2024 holiday shopping season. They break down the '7 Peaks and 1 Valley' concept while discussing how to build momentum from September. Aileen emphasizes the importance of leveraging influencers and organic marketing, even amid election-related media price surges. Tactics like creating urgency in messaging and preparing for key shopping events like Black Friday and Cyber Monday are highlighted, alongside adapting strategies for post-holiday engagement with consumers.
30:36
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Businesses should begin laying the groundwork in September through promotions and social media to build momentum for the holiday season.
- After elections, brands can capitalize on stabilized media costs by using urgency-driven campaigns to enhance consumer engagement and boost sales.
Deep dives
Building Momentum in September
The initial phase of the holiday season begins in September, where brands should focus on creating momentum that will carry them through the busier months. By taking proactive steps, such as leveraging social media holidays or running promotions, businesses can engage with new customers and collect valuable information like email addresses. This groundwork ensures that when holiday sales begin, brands have a solid foundation and a larger audience to market to. Effective strategies could include targeted sales around events like National Coffee Day or organizing friends and family promotions to maximize reach and enhance customer data collection.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
