Creative Strategy for the Holidays: Rollercoasters, Peaks, and Valleys
Ecommerce Playbook: Numbers, Struggles & Growth
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Holiday Marketing Strategies Unpacked
This chapter explores effective marketing strategies tailored for the holiday season, particularly focusing on the critical periods leading up to and following key shopping events like Black Friday and Cyber Monday. It emphasizes the value of preparing ad campaigns in advance, creating urgency in messaging, and utilizing evergreen ads to enhance marketing efforts during peak shopping times. Additionally, the discussion touches on engaging consumers post-holiday, leveraging gift cards and aligning marketing with New Year's resolutions.
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