Aileen McKenna

Aileen McKenna, Director of Creative Strategy and Performance, shares her insights on navigating the 2024 holiday shopping season. They break down the '7 Peaks and 1 Valley' concept while discussing how to build momentum from September. Aileen emphasizes the importance of leveraging influencers and organic marketing, even amid election-related media price surges. Tactics like creating urgency in messaging and preparing for key shopping events like Black Friday and Cyber Monday are highlighted, alongside adapting strategies for post-holiday engagement with consumers.