Ecommerce Playbook: Numbers, Struggles & Growth Holiday SEO Tips for 2024: Maximize Organic Traffic and Revenue
Oct 15, 2024
In this insightful discussion, Travis Bichelle, Director of SEO at Common Thread Collective, shares his expertise on boosting organic traffic for the holiday season. He highlights essential strategies like optimizing metadata and schema markup to enhance search visibility. Travis also emphasizes the growing importance of image-centric search and how leveraging Google Merchant Center can promote your products effectively. Plus, he offers actionable tips for preparing your site before major shopping events like Black Friday and Cyber Monday.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Boosting Brand Visibility with Schema Markup
02:39 • 7min
Navigating SEO for E-commerce: The Importance of Descriptive Product Naming
09:21 • 2min
Mastering Holiday SEO Strategies
11:33 • 7min
Post-Holiday SEO Strategies
18:32 • 9min
The Shift Towards Image-Centric Google Searches
27:22 • 2min