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Ecommerce Playbook: Numbers, Struggles & Growth
Holiday SEO Tips for 2024: Maximize Organic Traffic and Revenue
Oct 15, 2024
In this insightful discussion, Travis Bichelle, Director of SEO at Common Thread Collective, shares his expertise on boosting organic traffic for the holiday season. He highlights essential strategies like optimizing metadata and schema markup to enhance search visibility. Travis also emphasizes the growing importance of image-centric search and how leveraging Google Merchant Center can promote your products effectively. Plus, he offers actionable tips for preparing your site before major shopping events like Black Friday and Cyber Monday.
29:55
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Quick takeaways
- Implementing robust metadata and schema markup is essential for enhancing organic visibility and boosting traffic during peak holiday shopping.
- Post-holiday inventory assessment and effective redirects are crucial for maintaining sales momentum and optimizing SEO strategies in Q5.
Deep dives
Understanding the SEO Challenges in E-commerce
Many brands are currently facing a significant decline in organic search revenue, with reports indicating a 36% year-over-year decrease. This trend suggests that businesses relying on organic search are in a state of decline unless they are actively working to improve their metrics. It is crucial to analyze both traffic sessions and revenue; an increase in traffic without corresponding revenue indicates poor conversion rates. A focus on optimizing these metrics is essential for brands to avoid organic atrophy and maintain a healthy revenue stream.
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