Travis Bichelle

In this insightful discussion, Travis Bichelle, Director of SEO at Common Thread Collective, shares his expertise on boosting organic traffic for the holiday season. He highlights essential strategies like optimizing metadata and schema markup to enhance search visibility. Travis also emphasizes the growing importance of image-centric search and how leveraging Google Merchant Center can promote your products effectively. Plus, he offers actionable tips for preparing your site before major shopping events like Black Friday and Cyber Monday.