Boosting Brand Visibility with Schema Markup

Get ready for the holiday season with expert SEO insights designed to help you maximize organic traffic and boost revenue! In this episode Richard sits down with Travis Bichelle, CTC’s Director of SEO, to break down essential SEO strategies tailored for Q4 and holiday promotions in 2024.

From understanding organic search declines to building robust metadata, schema markup, and leveraging Google Merchant Center, we dive into actionable steps to ensure your ecommerce site captures holiday shoppers and increases conversions. Plus, we share a sprint checklist to optimize your site’s performance before Black Friday, Cyber Monday, and beyond!

Key Takeaways:

• Holiday SEO tactics to increase organic traffic

• How to use metadata and schema markup effectively

• Leveraging Google Merchant Center for visual search results

• Preparing for Q5 with clearance strategies and 301 redirects

Show Notes:

• Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.