Ecommerce Playbook: Numbers, Struggles & Growth

The podcast discusses the importance of having a Creative Operations Manager in ecommerce creative teams. It explores the interdependence between the operational system and the creative strategist, the concept of creative restraint, the value of diversity in the creative process, and the responsibilities and characteristics of a creative ops person.

Discussion on relaunching email marketing service at Common Thread Collective, maximizing revenue through email campaigns, expanding email marketing beyond retention, strategic shift in approaching email and SMS for revenue, utilizing email for new customer acquisition, avoiding hidden costs in email marketing, and actionable advice for maximizing revenue through email campaigns.

This episode features Cherene Aubert, VP of Digital and Ecommerce at ILIA Beauty. Cherene discusses ILIA Beauty's journey from skincare to clean cosmetics. She also highlights the importance of investing in brand media and TikTok for the beauty industry. The chapter touches on bridging the gap between marketing and finance in e-commerce, as well as the distinction between skincare and cosmetics in customer behavior and product profitability.

ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, CTC Director of Growth Strategy Luke Austin takes a turn on the mic, demonstrating how to forecast revenue for the most important, predictable source of revenue: Email.

The hosts discuss the controversy of the top of the sales funnel being a scam, cautioning against unprofitable strategies and the misuse of the concept by ad platforms. They explore the financial state of brands falling for top of funnel strategies and the challenges associated with different advertising channels. The chapter also discusses the importance of top of funnel strategies for e-commerce businesses and the effectiveness of meta as a top of funnel platform. They also explore the criteria for expanding a business, utilizing creative ideas, and the allure of high rewards in advertising.

In today's episode, we interview Dave Huffman, CMO of Ancestral Supplements, a unique and rapidly growing brand with a GQ score of over 397. Discover their market positioning, the power of community, and their innovative approach to product development. Join us for insights into health trends, effective marketing, and the success story of Ancestral Supplements.  Show Notes: Want an easier way to source UGC? Streamline your process with SARAL’s chrome extension: ⁠http://getsaral.com/champions/ctc The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

ADmission members-only episode preview. Unlock full episodes at youradmission.co It’s a common question: Where is the biggest opportunity for me to spend my advertising dollars? In this episode, Taylor lays out exactly where the vast majority of smaller businesses should be allocating their marketing budget.

Learn about CTC's profit system for e-commerce brands in 2024. Focus on amplifying strengths, leveraging timing for advertising success, and product-specific LTV. Discover the importance of competitive advantage on meta for growth and finding strengths to focus on.

Dave Rekuc, President of Bambu Earth, a successful skincare brand, discusses the strengths and weaknesses of their middle-market bootstrap ecommerce business. Topics include high LTV, low carrying costs, durability of raw materials, managing inventory, and the impact of delivery costs on profitability.

Learn tactics to survive the post-holiday revenue slump and navigate through a revenue valley. Strategies include considering margin efficiency, flexible expenses, and liquidating inventory to improve cash position.