Ecommerce Playbook: Numbers, Struggles & Growth

Join Alan Doan, Co-founder of Missouri Star Quilt Co, as he discusses building a thriving ecommerce brand based on community, authenticity, and customer relationships. Learn how they grew into the world's largest quilt shop by offering free tutorials on YouTube, emphasizing the importance of genuine connections with customers, and creating destination experiences. Discover their philosophy of organic growth, innovation in quilting publishing, and leveraging content creation for revenue generation. A must-listen for marketers and craft enthusiasts alike!

Luke Austin, CTC Director of Growth Strategy, discusses the new Engaged Customers Audience in Advantage+ Shopping Campaigns, providing insights into customer LTV and optimization strategies. The podcast explores Meta's ad platform evolution, customer segmentation for decision-making, and optimizing customer churn thresholds with audience definitions.

Explore the journey of Brian Garofalow from skateboarder to CEO of Skullcandy. Learn about brand management, tech startups, and the power of perseverance. Discover insights on building relationships, navigating corporate changes, and the challenges of the consumer electronics market.

Exploring the challenges of Meta breaking in e-commerce, discussing strategies for navigating these scenarios. Emphasizing the importance of data-driven analysis and thoughtful decision-making. Highlighting the significance of user-generated content and the Soral Chrome extension. Discussing technical challenges on social media platforms and preparing for ad spend challenges.

The podcast dives into hot topics like Meta's performance, Super Bowl impact, and Valentine's Day shopping trends. Expert analysis on gifting behaviors, Super Bowl commercials, and Meta's advertising impact. Uncover insights on data analysis in e-commerce and brand performance in the industry.

Explore Duke Cannon Supply Co.'s journey to success from specialty retail to major chains like Target and Walmart. Learn about their unique packaging and merchandising strategy. Discover the challenges of digital marketing on platforms like Meta and TikTok.

In this podcast, the hosts discuss the importance of motivating teams to take swift action to overcome organizational inertia. They explore the balance between urgency and long-term strategy, share insights on managing media spend and inventory in e-commerce, and highlight the value of promoting quick actions and accountability within organizations.

Welcome to a new episode of the Ecommerce Playbook Podcast! In this interview, we delve into the success story of Carnivore Snax, one of the fastest-growing brands in e-commerce, breaking barriers by selling food online with an insane GQ score of 226.8. Mark Ritz, the founder and CEO, shares insights into the unique challenges of selling meat snacks on the internet and the brand's journey. Discover the origins of Carnivore Snax, born out of the founder's commitment to the carnivore diet. Mark explains the significance of their focus on providing a simple, high-protein snack that aligns with the trending prioritization of protein in diets. Show Notes: Get 30 free days of Toki’s cutting-edge customer loyalty platform (including cashback and paid membership programs) at buildwithtoki.com/ctc. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

Taylor and Richard discuss the concept of a T-shaped marketer, balancing generalist and specialist skills in e-commerce marketing. They emphasize the importance of mastering Excel, developing specialized marketing skills, and taking bets on emerging channels for career success. The podcast also explores factors influencing platform specialization, continuous learning, and skill development for marketers.

Travis and Taylor, a new album announcement from Beyoncé, a Martin Scorsese-directed ad — the Super Bowl was a night of massive cultural moments.  On this episode, Taylor (Holiday) and Richard sit down to discuss the biggest night in advertising, the necessity of creating outsized cultural moments for any brand, and whether those Temu ads made any sense. Show Notes: See how Oddit can help, or get a free design from them right here. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.