Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft. Josh Shapiro and Bill Rom of Baseball Lifestyle 101
Aug 8, 2024
Josh Shapiro, who transformed a baseball Instagram into a multi-million dollar business, and Bill Rom, his mentor and co-founder, share their incredible journey. They discuss how quality content and deep community ties led to a staggering $1.4 million sales day. From their unique co-founder dynamic to the importance of live events and seasonal marketing, they reveal key strategies for brand growth. Their story is packed with insights on authenticity, consistent engagement, and turning passions into thriving ventures.
36:03
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Quick takeaways
- Consistent content creation and community engagement were pivotal in building a loyal audience, leading to record sales days.
- Participating in live events enhances brand visibility and customer interaction, crucial for enhancing loyalty and marketing efforts.
Deep dives
The Power of Consistent Content Creation
Consistent content creation has been a key driver in building a successful online brand. One co-founder began posting on Instagram consistently, sharing 12 posts daily for over six years, which totaled around 22,000 posts. This relentless dedication helped establish a base of followers who were engaged and interested in the brand’s offerings. By focusing on curating content that resonated with the community, they built a loyal audience ready to embrace product launches.
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