Josh Shapiro, who transformed a baseball Instagram into a multi-million dollar business, and Bill Rom, his mentor and co-founder, share their incredible journey. They discuss how quality content and deep community ties led to a staggering $1.4 million sales day. From their unique co-founder dynamic to the importance of live events and seasonal marketing, they reveal key strategies for brand growth. Their story is packed with insights on authenticity, consistent engagement, and turning passions into thriving ventures.