Harnessing Seasonal Marketing and Community Engagement

This episode is a blend of Taylor's passions: baseball and ecommerce. We're joined by Josh Shapiro and Bill Rom of Baseball Lifestyle 101, two legends who have just pulled off an extraordinary marketing feat during the off-peak season for ecommerce. How did they do it?

In this episode:

• Josh shares his journey from starting a baseball focused Instagram account at 15 to building a multi-million dollar ecommerce business.

• Bill, Josh's mentor and co-founder, talks about his transition from a strength and conditioning coach to a marketing leader.

• The duo dives into their unique co-founder dynamic and the strategies that skyrocketed their brand's success.

• Discover how consistent, quality content and deep community engagement led to a $1.4 million sales day.

• Learn about the importance of live events, product teasing, and understanding your customer base in creating viral marketing moments.

From early struggles to massive triumphs, this episode is packed with insights and inspiration for anyone looking to blend their passions into a thriving business. Don't miss out!

Show Notes:

• Go to www.shipbob.com/thread today and sign up for your FREE 60-day extended trial.
• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.