Ecommerce Playbook: Numbers, Struggles & Growth 25 Hottest Ecommerce Takes
4 snips
Jul 23, 2024 Topics include the importance of ads in ecommerce, the shift in buying behaviors, potential of physical retail, mastering Excel for value, and using exclusions in advertising for revenue growth.
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Resource Allocation
- Companies under-resource their primary revenue drivers.
- Allocate resources based on revenue impact, not just traditional departmental structures.
Prioritize Video Ads
- Create more ads and prioritize video content.
- Consider a highly-paid, skilled video editor for impactful ad creation.
Merge Strategy and Design
- Combine creative strategy and design skills in one person.
- Empower doers to think strategically and strategists to do.