Ecommerce Playbook: Numbers, Struggles & Growth

Half Time Health Check

Jul 2, 2024

Reflecting on the first half of the year, the podcast discusses key metrics to re-examine, beating the summer slump, and leveraging revenue levers for Q3. They emphasize the importance of actively monitoring customer files in e-commerce, optimizing sales tracking, media planning, and strategic product launches for growth.

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Chapters

Transcript

Episode notes

Intro

00:00 • 2min

Mid-Year Performance Review for E-Commerce Businesses

01:58 • 5min

Analyzing the Importance of Active Customer File Metric in E-commerce

06:45 • 2min

Optimizing Sales Tracking and Media Planning for E-commerce Brands

08:55 • 16min

Strategic Product Launches, Analyzing Missed Opportunities, and Year-over-Year Growth in E-commerce

24:42 • 3min