Optimizing Sales Tracking and Media Planning for E-commerce Brands

The chapter emphasizes the importance of tracking sales by skew for e-commerce brands to forecast unit volume sales monthly and align their ad account and media plan with inventory positions. It discusses the significance of balancing budget allocation between successful new ventures and existing key products, analyzing email and SMS productivity, and strategizing media buying to attract new and retain existing customers in e-commerce businesses. Additionally, it explores effective Q3 campaigns for businesses, including giveaways, influencer partnerships, and thematic campaigns around cultural moments.